Despite all of the talk last year about declining organic reach among social channels, marketers still believe social media is the most effective channel for ...
In the past decade or so, the success of inbound marketing has come largely at the expense of traditional outbound tactics. Inbound marketing has long ...
If you say “I wish there was a tool to help with this!” multiple times in your day-to-day role as a marketer, you’re not alone. Marketers ...
The reporting meeting has long been a critical element of any successful client/agency relationship. That time of the month, or quarter, where agencies review the ...
How many times have you attempted a new content marketing strategy, only to fall behind? In his book 10x Marketing Formula, Garrett Moon says most ...
These days, there’s a lot of competition for that real estate on the bottom right-hand side of any website. Support. Sales. Marketing–every department wants the ...
Many businesses create content that gets little attention or engagement. Why? Is it because the content isn’t written well? Possibly, but using fancy words and ...
Without context, the phrase return-on-investment (ROI) is fluff. What constitutes a “return”? Depending on the company, industry, and campaign–it varies. For some, awareness around a ...
“I have spent years trying to find the right reporting solution. Before Databox, client reporting was definitely a challenge. It took time, but more importantly, ...
Last summer we wrote about how the barrier for creating video for business has been lowered significantly. We also noted that we’d continue to see ...
“We would literally come in on the first business day of the month and spend the entire day pulling numbers, putting them into spreadsheets, and ...
Last summer we published a report wherein 63% of marketers said that Facebook marketing had become strictly pay-to-play. Feel the same way? Well, you’re not ...
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