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Articles by Elise Dopson

About the author

Elise Dopson is a freelance B2B writer for SaaS and marketing companies. With a focus on data-driven ideas that truly provide value, she helps brands to get noticed online--and drive targeted website visitors that transform into raving fans.

Latest posts

How to Create an SEO-Friendly Website That Ranks in Search, According to 65 Pros
Uncategorized

How to Create an SEO-Friendly Website That Ranks in Search, According to 65 Pros

Google receives over 74,000 searches per second, at any given time of the day. Those people are bound to be your ideal customers. You can’t ...

Author's avatar by Elise Dopson | Feb 14, 2024
14 Proven Ways to Increase Your Blog and Newsletter Subscribers
Content Marketing

14 Proven Ways to Increase Your Blog and Newsletter Subscribers

Are you trying to build a community with your blog and finding it challenging? It’s a great marketing tactic, especially when 80% of marketers say building ...

Author's avatar by Elise Dopson | Feb 14, 2024
16 Proven Ways for Increasing Inbound Sales Calls
Content Marketing

16 Proven Ways for Increasing Inbound Sales Calls

92% of all customer interactions happen over the phone, making it a great way to speak with potential leads–especially considering just 24% of sales emails ...

Author's avatar by Elise Dopson | Feb 14, 2024
Blog SEO: A 21-Point Checklist for Optimizing Every Blog Post for Search Engines
Content Marketing

Blog SEO: A 21-Point Checklist for Optimizing Every Blog Post for Search Engines

Sure, ranking well in Google leads to more site traffic, long-term readers, and the chance to nurture them into paying customers. But, are you waiting ...

Author's avatar by Elise Dopson | Feb 14, 2024
16 Ways to Improve Your Landing Page Conversion Rates
Content Marketing

16 Ways to Improve Your Landing Page Conversion Rates

You’ve spent hours designing a landing page. You’re pouring cash into PPC ads and email marketing campaigns. But, conversion rates are low. It’s disheartening, right? ...

Author's avatar by Elise Dopson | Feb 14, 2024
Videos vs. Images: Which Drives More Engagement in Facebook Ads?
email marketing

Videos vs. Images: Which Drives More Engagement in Facebook Ads?

62% of marketers find Facebook to be the most important social media channel for their business–yet content organically posted to Facebook Pages only reach about 16% ...

Author's avatar by Elise Dopson | Sep 20, 2023
The Best Facebook Ad Content for Driving Awareness & Sales
email marketing

The Best Facebook Ad Content for Driving Awareness & Sales

Did you know that 93% of marketers use Facebook advertising regularly? That equates to around 3 million businesses around the world plowing cash into the social media ...

Author's avatar by Elise Dopson | Sep 20, 2023
Live Chat vs. Chatbots: How to Start Effective Conversations (According to 26 Marketers)
email marketing

Live Chat vs. Chatbots: How to Start Effective Conversations (According to 26 Marketers)

How do you start a conversation? This is likely not something you consciously think about throughout your daily interactions. Conversations just happen, right? Well, sorta. ...

Author's avatar by Elise Dopson | Sep 20, 2023
How to Run Effective A/B Tests According to 28 Marketing Experts
email marketing

How to Run Effective A/B Tests According to 28 Marketing Experts

With A/B testing, sometimes small changes can yield big returns. Want proof? Split tests helped one company boost conversion rates by 550%. You don’t need ...

Author's avatar by Elise Dopson | Sep 20, 2023
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