About the author
Dann is a freelance writer who helps B2B companies reach their audiences more effectively. With an emphasis on organic traffic and conversion, he takes big ideas and turns them into highly practical content that keeps readers hooked.
The reporting meeting has long been a critical element of any successful client/agency relationship. That time of the month, or quarter, where agencies review the ...
These days, there’s a lot of competition for that real estate on the bottom right-hand side of any website. Support. Sales. Marketing–every department wants the ...
Without context, the phrase return-on-investment (ROI) is fluff. What constitutes a “return”? Depending on the company, industry, and campaign–it varies. For some, awareness around a ...
Last summer we wrote about how the barrier for creating video for business has been lowered significantly. We also noted that we’d continue to see ...
Last summer we published a report wherein 63% of marketers said that Facebook marketing had become strictly pay-to-play. Feel the same way? Well, you’re not ...
“As a consultant, it’s important for me to set well-defined and measurable goals for my clients.” Jackie Kossoff says that while goal-setting is a critical ...
Where does website traffic come from? Your website sources report says a lot about not only your own acquisition strategy but also changes in the ...
Video in business has seen quite the evolution over the last decade. As we’ve mentioned on this blog before, we’ve hit an inflection point where ...
“Rather than write something and hope they see it, include your audience in the content. Success is automatic. You get value before you even publish. ...
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