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Articles by Kevin Kononenko

About the author

Growth Marketer @ Databox. Making it easy for marketers to tell the story of their success. Everton FC supporter. Startup guy.

Latest posts

How Rheo Makes Data-Driven Product Decisions Using Real-Time Dashboards [Case Study]
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How Rheo Makes Data-Driven Product Decisions Using Real-Time Dashboards [Case Study]

Imagine you are on a business trip, and you return to your hotel room after a 12-hour day of meetings and emails. You flop onto ...

Author's avatar by Kevin Kononenko | Sep 1, 2017
Why These 23 Small Businesses Chose HubSpot CRM over Salesforce
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Why These 23 Small Businesses Chose HubSpot CRM over Salesforce

In an attempt to compare the NPS ratings of Salesforce and HubSpot CRM, we ran a survey for both. Unfortunately, none of the small business ...

Author's avatar by Kevin Kononenko | Dec 20, 2017
These 3,520 Free Marketing Templates Will Make You Look Like an Expert in No Time
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These 3,520 Free Marketing Templates Will Make You Look Like an Expert in No Time

Let me know if this sounds familiar: You are staring at a blank page, and you are about to spend a long afternoon creating some ...

Author's avatar by Kevin Kononenko | Aug 30, 2017
16 Marketing Agency Directories That Will Generate Leads For You
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16 Marketing Agency Directories That Will Generate Leads For You

If you run an agency, you are probably accustomed to generating most of your leads through referrals. According to HubSpot’s Agency Pricing and Financial Report, ...

Author's avatar by Kevin Kononenko | Jan 29, 2019
Here’s What Happens When You Don’t Choose the Right Marketing Channel [Infographic]
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Here’s What Happens When You Don’t Choose the Right Marketing Channel [Infographic]

Your product or service is not a good fit for most digital marketing channels. There, I said it. Hopefully, this is not news to you. ...

Author's avatar by Kevin Kononenko | Aug 8, 2017
22 Marketing Agencies Shared Their Top Case Studies. Here Are the Precise Strategies They Used.
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22 Marketing Agencies Shared Their Top Case Studies. Here Are the Precise Strategies They Used.

If you want to create an inbound machine for yourself or clients, you need to be ready to look at every step of your process ...

Author's avatar by Kevin Kononenko | Dec 20, 2017
Databox Partners with SEMrush to Help Marketers Report SEO Results Next to Everything Else
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Databox Partners with SEMrush to Help Marketers Report SEO Results Next to Everything Else

If you want to build an organic traffic growth machine, you can’t wait for the Google Search Console, Google Analytics or HubSpot data to roll in. ...

Author's avatar by Kevin Kononenko | Aug 4, 2017
14 Inbound Marketing Podcasts Ranked By Popularity
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14 Inbound Marketing Podcasts Ranked By Popularity

Podcast popularity has exploded between 2015 and 2017. 21% of Americans listened to at least one podcast a month in 2016, 23% more than 2015. That equals the ...

Author's avatar by Kevin Kononenko | Jan 3, 2018
Is Your Website Easy To Understand? Test it With Qualitative Data Using Amazon MTurk
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Is Your Website Easy To Understand? Test it With Qualitative Data Using Amazon MTurk

If you have ever created a company landing page, you probably used one metric to define success: how many people click the big freaking button (aka call-to-action)? ...

Author's avatar by Kevin Kononenko | Jul 26, 2017
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