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Articles by Kevin Kononenko

About the author

Growth Marketer @ Databox. Making it easy for marketers to tell the story of their success. Everton FC supporter. Startup guy.

Latest posts

How To Predict Inbound Marketing Results (Inbound 2017 Session)
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How To Predict Inbound Marketing Results (Inbound 2017 Session)

The landscape of inbound marketing has changed significantly over the last few years, and Square 2 Marketing has not stood still. Mike Lieberman from Square ...

Author's avatar by Kevin Kononenko | Sep 26, 2017
IMPACT Reveals the Specific Processes They Use to Build Trust and Retain Clients
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IMPACT Reveals the Specific Processes They Use to Build Trust and Retain Clients

In mid-2017, IMPACT, a Diamond HubSpot Partner based in Wallingford, CT, found itself grappling with two common questions that concern most digital marketing agencies. “What ...

Author's avatar by Kevin Kononenko | Oct 31, 2017
How This Diamond HubSpot Partner Rolled Out Automated KPI Reports To Their Clients
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How This Diamond HubSpot Partner Rolled Out Automated KPI Reports To Their Clients

The team from Revenue River, a digital solutions agency based in Golden, CO, are rightfully proud of the process-driven culture they have built over the ...

Author's avatar by Kevin Kononenko | Sep 22, 2017
How We Built A Personalized Benchmarking Tool in 48 Hours Using Typeform and Zapier
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How We Built A Personalized Benchmarking Tool in 48 Hours Using Typeform and Zapier

At Databox, we constantly incorporate user feedback into our content creation process. Sometimes, I get content inspiration from conversations with our customer support or sales ...

Author's avatar by Kevin Kononenko | Sep 18, 2017
Introducing the Beat Your Benchmark Tool: Compare Your Marketing To Similar Companies
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Introducing the Beat Your Benchmark Tool: Compare Your Marketing To Similar Companies

Do you know how your marketing results stack up against other similar companies? We have heard the story from data-driven marketers over and over again: ...

Author's avatar by Kevin Kononenko | Sep 15, 2017
9 Low-Cost KPI Analytics Dashboard Tools That Are Ridiculously Easy to Setup
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9 Low-Cost KPI Analytics Dashboard Tools That Are Ridiculously Easy to Setup

Perhaps you have heard the phrase: “In God we trust. All others must bring data” And it should be more reasonable than ever to expect ...

Author's avatar by Kevin Kononenko | Sep 12, 2017
The Topic Cluster Content Strategy Explained by Visiting a Casino
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The Topic Cluster Content Strategy Explained by Visiting a Casino

HubSpot released its Content Strategy tool in September 2017, which means that topic clusters are officially mainstream. Topic clusters are a significant departure from the traditional ...

Author's avatar by Kevin Kononenko | Sep 11, 2017
Why Your Marketing Goals May be Setting You Up For Failure (And What To Do About It)
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Why Your Marketing Goals May be Setting You Up For Failure (And What To Do About It)

Imagine that you are creating a digital marketing plan for the year. Which of the following goals sounds like it will actually motivate your team ...

Author's avatar by Kevin Kononenko | Sep 7, 2017
These 8 Email Nurturing Campaigns Produced Amazing Results. Here’s Why…
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These 8 Email Nurturing Campaigns Produced Amazing Results. Here’s Why…

When’s the last time your clickthrough rate for an email campaign rose above 25%? If your answer is “never”, don’t worry! That is perfectly normal. ...

Author's avatar by Kevin Kononenko | Jan 8, 2018
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