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Articles by Kevin Kononenko

About the author

Growth Marketer @ Databox. Making it easy for marketers to tell the story of their success. Everton FC supporter. Startup guy.

Latest posts

7 Successful B2B Instagram Marketing Strategies
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7 Successful B2B Instagram Marketing Strategies

“Different social media platforms are going to work better for different types of brands” is the conventional wisdom. “In general, consumer brands love Instagram, local ...

Author's avatar by Kevin Kononenko | Mar 13, 2018
6 Companies Getting Amazing ROI from Their Unique Email Marketing Strategies
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6 Companies Getting Amazing ROI from Their Unique Email Marketing Strategies

Predictable email marketing strategies aren’t working anymore. Too many companies are simply sending out a newsletter with blog summaries and product updates. Buyers are tuning ...

Author's avatar by Kevin Kononenko | Apr 12, 2017
12 Confusing Google Analytics Terms That Marketers Need to Know
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12 Confusing Google Analytics Terms That Marketers Need to Know

Before you can leverage the extensive measurement capabilities within Google Analytics, you need to understand its complicated vocabulary. Experts have estimated that Google Analytics is ...

Author's avatar by Kevin Kononenko | Apr 24, 2017
How Content Curation Can Help You Quickly Build A Big, Loyal Email List
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How Content Curation Can Help You Quickly Build A Big, Loyal Email List

Every company wants to quickly build a large email list full of subscribers who will open emails, follow the links to offers and buy right ...

Author's avatar by Kevin Kononenko | Aug 20, 2018
The Human Brain Can’t Decode Your Marketing KPI Spreadsheet
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The Human Brain Can’t Decode Your Marketing KPI Spreadsheet

Scenario: It’s the first Monday of the month, and you are presenting last month’s marketing results to your client. You feel pretty good about your ...

Author's avatar by Kevin Kononenko | Apr 5, 2017
The Best SEO Tools & Features According to 35 Marketing Experts
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The Best SEO Tools & Features According to 35 Marketing Experts

Are you making intentional decisions to grow your organic traffic? Yes, yes, you might be writing content to target specific keywords. And you are probably ...

Author's avatar by Kevin Kononenko | Aug 16, 2018
How 31 Marketing Agencies Created an Unbeatable Value Proposition by Choosing a Niche
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How 31 Marketing Agencies Created an Unbeatable Value Proposition by Choosing a Niche

You probably have heard it over and over again from multiple agency consultants by now: selecting a niche is the most reliable way to improve ...

Author's avatar by Kevin Kononenko | Jan 22, 2018
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