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Articles by Kevin Kononenko

About the author

Growth Marketer @ Databox. Making it easy for marketers to tell the story of their success. Everton FC supporter. Startup guy.

Latest posts

How To Discover Your Product’s Most Compelling Value Proposition Within 72 Hours
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How To Discover Your Product’s Most Compelling Value Proposition Within 72 Hours

You have just 10 seconds to communicate your product’s value to the typical first-time website visitor, according to the Nielsen Norman Group. Therefore, you need ...

Author's avatar by Kevin Kononenko | Jun 21, 2017
10 Agile Marketing Leaders Quadrupled Their Productivity With These Exact Steps
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10 Agile Marketing Leaders Quadrupled Their Productivity With These Exact Steps

Converting your team to Agile can be a massive undertaking with plenty of internal skepticism. Sure, every member of the marketing team may be over-worked, ...

Author's avatar by Kevin Kononenko | Jul 13, 2017
90 Marketing Leaders Reveal What They Really Want From an Agency Partner
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90 Marketing Leaders Reveal What They Really Want From an Agency Partner

75% of client-side marketers and agency leaders believe that being a “digital” agency will be irrelevant within the next 5 years. Digital marketing is more ...

Author's avatar by Kevin Kononenko | Jun 12, 2017
How 4 Agencies Automated Client Reporting, Plus 3 Unexpected Reasons They’ll Never Go Back
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How 4 Agencies Automated Client Reporting, Plus 3 Unexpected Reasons They’ll Never Go Back

On the surface, the benefits of automated client reporting seem pretty straightforward. We’ve seen agency leaders literally tear their hair out when they first realize how ...

Author's avatar by Kevin Kononenko | Jul 5, 2017
How This Veteran Agency Leader Leverages Data to Win Bigger Accounts
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How This Veteran Agency Leader Leverages Data to Win Bigger Accounts

At the end of 2016, Kuno Creative wanted to uncover the factors that separated profitable clients from unprofitable ones. John McTigue and Chris Knipper, the leaders ...

Author's avatar by Kevin Kononenko | May 26, 2017
How 17 Agencies Use Data To Pitch Prospective Clients
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How 17 Agencies Use Data To Pitch Prospective Clients

If you are still using a high-level, services-oriented, generic powerpoint pitch, these 17 agencies are probably closing more new business than you. In the past 5 months, ...

Author's avatar by Kevin Kononenko | Aug 23, 2017
How We Use Wordable to Eliminate the Irritating Parts of Blogging with WordPress
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How We Use Wordable to Eliminate the Irritating Parts of Blogging with WordPress

I joined Databox to run content marketing about 6 weeks ago. That quickly added complexity to our blogging process. Being the one-man marketing team, I need ...

Author's avatar by Kevin Kononenko | May 16, 2017
The Unsurprising Result of Focusing on Quantity over Quality in Your Blogging
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The Unsurprising Result of Focusing on Quantity over Quality in Your Blogging

I heard a consistent trend after talking to 10 agency leaders at Hubspot’s Partner Day: Measure Results, not Output. When non-marketers do not understand digital ...

Author's avatar by Kevin Kononenko | May 16, 2017
Harvard Business Review Reveals Facebook Likes Are Not as Useful as You Think
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Harvard Business Review Reveals Facebook Likes Are Not as Useful as You Think

Everybody knows the four-step process for driving sales through social media… Step 1: Post mind-blowing content. Step 2: Potential buyers will be curious enough about your ...

Author's avatar by Kevin Kononenko | Apr 19, 2017
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