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Articles by Kevin Kononenko

About the author

Growth Marketer @ Databox. Making it easy for marketers to tell the story of their success. Everton FC supporter. Startup guy.

Latest posts

Why Agencies Should Replace Marketing Reporting with “Insights As a Service”
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Why Agencies Should Replace Marketing Reporting with “Insights As a Service”

When most digital marketers create reports, they focus their energy on summarizing their results from the previous month. But, if Charles McKay had followed conventional ...

Author's avatar by Kevin Kononenko | Dec 12, 2017
Your Email Open Rate Is Higher Than You Think
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Your Email Open Rate Is Higher Than You Think

If you are an experienced email marketer, you probably know that the open rate that you see on your screen is not accurate. Even popular ...

Author's avatar by Kevin Kononenko | Dec 7, 2017
4 Ways Inbound Marketing is Changing in 2018
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4 Ways Inbound Marketing is Changing in 2018

One day, not so long ago, INBOUND was simply an inbound marketing conference where marketers would gather to share their latest strategies. The 2017 version ...

Author's avatar by Kevin Kononenko | Dec 8, 2017
How Marketing Analytics Services Helped 7 Agencies Cement Their Client Relationships
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How Marketing Analytics Services Helped 7 Agencies Cement Their Client Relationships

Tired of being evaluated like a cleaning service by your clients, measured only by the completion of your tasks? Chances are, your clients are tired of ...

Author's avatar by Kevin Kononenko | Dec 4, 2017
How to Outsource Your Agency’s Work to Other Marketing Agencies
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How to Outsource Your Agency’s Work to Other Marketing Agencies

Small marketing agencies often face an impossible choice: offering all of the services that clients need… or turning a profit. On one side of this ...

Author's avatar by Kevin Kononenko | Nov 17, 2017
How To Create A Facebook Ad That Does Not Make You Sound Like a Soulless Marketer
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How To Create A Facebook Ad That Does Not Make You Sound Like a Soulless Marketer

If you are a daily Facebook user, you probably know that feeling when a crappy advertisement invades your feed. Actually, you may NOT know the ...

Author's avatar by Kevin Kononenko | Nov 2, 2017
10 HubSpot Partner Impact Award Winners Share The Tactics That Helped Them Win
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10 HubSpot Partner Impact Award Winners Share The Tactics That Helped Them Win

HubSpot partners are famous for their willingness to share and collaborate with each other. Now that there are over 3700 HubSpot partners, you might expect ...

Author's avatar by Kevin Kononenko | Jan 22, 2018
I Used Personalized Send Times for 15,000 Marketing Emails, and Here Is What I Learned.
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I Used Personalized Send Times for 15,000 Marketing Emails, and Here Is What I Learned.

Did you know that 39% of email opens happen within one hour of delivery? According to Yesware research, that first hour after sending is crucial ...

Author's avatar by Kevin Kononenko | Oct 23, 2017
25 Inbound Marketers Share the Top Sessions from INBOUND 17
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25 Inbound Marketers Share the Top Sessions from INBOUND 17

INBOUND 17 included over 20,000 attendees this year, and now draws experts from the fields of marketing, sales and customer experience. That means this year’s ...

Author's avatar by Kevin Kononenko | Oct 20, 2017
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