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Articles by John Bonini

About the author

is Director of Marketing at Databox. He's passionate about building brands that tell great stories. Connect with him on Twitter @bonini84.

Latest posts

Wistia’s Long, Steady, Overnight Success Story
Product and Design

Wistia’s Long, Steady, Overnight Success Story

Chris Savage figured $60k would be enough. After he and his cofounder, Brendan Schwartz, founded and launched Wistia in 2006, their initial aspirations were quite ...

Author's avatar by John Bonini | Sep 29, 2023
How to Identify Your Most Valuable Website Traffic Sources [Data Snacks]
Product and Design

How to Identify Your Most Valuable Website Traffic Sources [Data Snacks]

It’s been just over a month since we launched the Data Snacks series, and one of the primary goals was to hear from you, the ...

Author's avatar by John Bonini | Sep 29, 2023
How Companies like Apple, Facebook (And Others) Build Habit-Forming Products
Uncategorized

How Companies like Apple, Facebook (And Others) Build Habit-Forming Products

It’s been over four years since Hooked was first published and that bright yellow cover still manages to catch my eye throughout the workday. (It ...

Author's avatar by John Bonini | Mar 8, 2018
Now You Can Track & Visualize Your Eventbrite KPIs in Real Time [New Integration]
Uncategorized

Now You Can Track & Visualize Your Eventbrite KPIs in Real Time [New Integration]

Ready to take your event marketing strategy to new heights? Starting today, Databox can help. We’re excited to officially announce our new integration with Eventbrite, ...

Author's avatar by John Bonini | Mar 9, 2018
How One SaaS Startup Achieved Profitability in 2 Years
Uncategorized

How One SaaS Startup Achieved Profitability in 2 Years

Andy Cook, cofounder of Tettra, was having trouble raising money. The company that he and his childhood friend, Nelson Joyce, had founded was running out ...

Author's avatar by John Bonini | Feb 27, 2018
The Only Google Analytics Acquisition Dashboard You’ll Ever Need [Data Snacks]
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The Only Google Analytics Acquisition Dashboard You’ll Ever Need [Data Snacks]

Data Snacks is a video series from Databox that shares bite-sized tips to help you be more data-driven. Acquisition reporting, and more specifically channel attribution, is ...

Author's avatar by John Bonini | Feb 27, 2018
The 10 Most-Tracked HubSpot Marketing Metrics [Original Data]
Uncategorized

The 10 Most-Tracked HubSpot Marketing Metrics [Original Data]

This data was sourced from just over 49,000 Datablocks used to track HubSpot Marketing metrics in Databox. (What is a Datablock?) Despite continuous proclamations of ...

Author's avatar by John Bonini | Feb 26, 2018
Sessions, Users, & Pageviews in Google Analytics: What’s the Difference? [Data Snacks]
Uncategorized

Sessions, Users, & Pageviews in Google Analytics: What’s the Difference? [Data Snacks]

Data Snacks is a video series from Databox that shares bite-sized tips to help you be more data-driven. If you’re like most marketers, you view ...

Author's avatar by John Bonini | Feb 20, 2018
It’s Now Easier Than Ever to Find, Track, & Visualize Your KPIs in Databox
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It’s Now Easier Than Ever to Find, Track, & Visualize Your KPIs in Databox

Databox has always been focused on simplifying the task of monitoring the metrics that matter. Improving that experience across the board is a constant among ...

Author's avatar by John Bonini | Feb 20, 2018
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