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Articles by John Bonini

About the author

is Director of Marketing at Databox. He's passionate about building brands that tell great stories. Connect with him on Twitter @bonini84.

Latest posts

Drive More Traffic, Qualified Leads, and Business with Databox’s New Co-Marketing Program
Inside Databox

Drive More Traffic, Qualified Leads, and Business with Databox’s New Co-Marketing Program

“Partnerships are key to business success–but only when they’re focused on helping mutual customers be successful.” Databox’s CEO Pete Caputa wrote those words as he introduced ...

Author's avatar by John Bonini | Sep 29, 2023
The All-New Scorecard: Your Business’ KPIs Delivered Every Morning
Inside Databox

The All-New Scorecard: Your Business’ KPIs Delivered Every Morning

What are your 10 most-important KPIs? Here at Databox, we have what we call our “Company Top 10”, which are the 10 most-important KPIs that ...

Author's avatar by John Bonini | Sep 29, 2023
Here’s Your Best Opportunity to Increase Organic Traffic This Month
Inside Databox

Here’s Your Best Opportunity to Increase Organic Traffic This Month

We’ve got some pretty aggressive organic traffic goals here on the marketing team at Databox. And while this is the standard for pretty much any ...

Author's avatar by John Bonini | Sep 29, 2023
Why Your Content Marketing Playbook Needs to Change
Case Study

Why Your Content Marketing Playbook Needs to Change

Ginny Mineo isn’t so sure the old content marketing playbook works like it used to. Mineo was a big player in the strategy that drove ...

Author's avatar by John Bonini | Sep 29, 2023
New Integration: Track, Visualize, and Improve Your SEO Strategy with Ahrefs + Databox
Case Study

New Integration: Track, Visualize, and Improve Your SEO Strategy with Ahrefs + Databox

Today we’re excited to roll out our new integration with Ahrefs, and SEO and competitive research tool used to help marketers analyze the overall volume ...

Author's avatar by John Bonini | Sep 29, 2023
From ‘Failed Entrepreneur’ to $10M in ARR in 3+ Years
Case Study

From ‘Failed Entrepreneur’ to $10M in ARR in 3+ Years

In 2014, Russ Perry considered himself a failed entrepreneur. His previous company, an agency, had folded after, in his words, “doing things wrong for so ...

Author's avatar by John Bonini | Sep 29, 2023
Databox Is Launching 185 New Datablocks Today–Here’s How
Case Study

Databox Is Launching 185 New Datablocks Today–Here’s How

*Updates: 19 new Datablocks added for Wistia, 11:00am EST 14 new Datablocks added for Drift, 11:28am EST 28 new Datablocks added for Quickbooks, 1:58pm EST ...

Author's avatar by John Bonini | Sep 29, 2023
The Story Behind Databox’s Mission
Case Study

The Story Behind Databox’s Mission

If you’ve read any of our content lately, specifically our product releases, you’ve undoubtedly noticed a positioning theme around making things easy. Sure, “easy” is ...

Author's avatar by John Bonini | Sep 29, 2023
The 10 Most-Important Google AdWords Metrics According to Our Data
Case Study

The 10 Most-Important Google AdWords Metrics According to Our Data

Successful advertising is all about matching your promotion with the user’s intent. While intent itself is hard to measure, the digital ad landscape has enabled ...

Author's avatar by John Bonini | Sep 29, 2023
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