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Articles by John Bonini

About the author

is Director of Marketing at Databox. He's passionate about building brands that tell great stories. Connect with him on Twitter @bonini84.

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Think Simple: Apple’s Product & Advertising in the Steve Jobs Era
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Think Simple: Apple’s Product & Advertising in the Steve Jobs Era

On the day Ken Segall first met Steve Jobs, his heart was beating through his chest. It was 1989, and Segall had accepted a role ...

Author's avatar by John Bonini | Feb 12, 2018
The Tools & Technology That Fuel Agency Growth
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The Tools & Technology That Fuel Agency Growth

Elyse Flynn Meyer saw firsthand how HubSpot, and more broadly, inbound marketing would change the way that businesses marketed themselves. First, as a user working ...

Author's avatar by John Bonini | Feb 12, 2018
Here’s How We Increased LinkedIn Traffic by Almost 300% in One Month [Data Snacks]
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Here’s How We Increased LinkedIn Traffic by Almost 300% in One Month [Data Snacks]

Data Snacks is a new video series from Databox that shares bite-sized tips to help you be more data-driven. Last month we increased referral traffic ...

Author's avatar by John Bonini | Feb 8, 2018
What’s a Good Bounce Rate? [Data Snacks]
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What’s a Good Bounce Rate? [Data Snacks]

Data Snacks is a new video series from Databox that shares bite-sized tips to help you be more data-driven. It’s common knowledge among marketers that ...

Author's avatar by John Bonini | Feb 8, 2018
Drift’s Approach for Getting Closest to the Customer
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Drift’s Approach for Getting Closest to the Customer

“Whoever gets closest to the customer, wins.” This is the ideal–the mission–that Drift, a conversational marketing platform, is built off of. It informs every aspect ...

Author's avatar by John Bonini | Feb 6, 2018
How Ceros is Disrupting Content Marketing & Why You Need to Care
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How Ceros is Disrupting Content Marketing & Why You Need to Care

When’s the last time you sat down and read a 10,000-word PDF? Don’t worry, I can’t remember either. Our accessibility to content has never been ...

Author's avatar by John Bonini | Feb 1, 2018
Introducing the Datablock Library: The Easiest Way to Make Sense of Your Data
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Introducing the Datablock Library: The Easiest Way to Make Sense of Your Data

Over the last 12 months, our marketing and engineering teams have been building integrations, features, and content to help marketers (and the companies they work ...

Author's avatar by John Bonini | Jan 31, 2018
Forget the Funnel: How SaaS Marketers Can Think More Strategically
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Forget the Funnel: How SaaS Marketers Can Think More Strategically

In January of 2017, as a mom of two and with very little planned for what would come next, Georgiana Laudi decided to leave her ...

Author's avatar by John Bonini | Jan 31, 2018
Project Gemini: Tettra’s Journey to Profitability
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Project Gemini: Tettra’s Journey to Profitability

It should come as no surprise that a company built on the premise of knowledge sharing and collaboration was founded by two friends that had ...

Author's avatar by John Bonini | Jan 27, 2018
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