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Articles by John Bonini

About the author

is Director of Marketing at Databox. He's passionate about building brands that tell great stories. Connect with him on Twitter @bonini84.

Latest posts

How We Increased New Conversations in Drift by 113% in One Month [Data Snacks]
Case Study

How We Increased New Conversations in Drift by 113% in One Month [Data Snacks]

I wish I could say it was something groundbreaking. Something sexier. But do you really want to know how we increased our new conversations by ...

Author's avatar by John Bonini | Sep 29, 2023
Databox + Jira: Our Third Most-Requested Integration Is Now Live [New Integration]
Case Study

Databox + Jira: Our Third Most-Requested Integration Is Now Live [New Integration]

If you’re one of the (many) people that have requested Jira as a supported integration with Databox (it’s our third most-requested integration ever), then in ...

Author's avatar by John Bonini | Sep 29, 2023
Here’s How We’re Building the Easiest Data Visualization Tool Ever
Case Study

Here’s How We’re Building the Easiest Data Visualization Tool Ever

If you were to sit in on any of our meetings at Databox, you’d notice a common theme around “ease-of-use” in pretty much all of ...

Author's avatar by John Bonini | Sep 29, 2023
Track & Visualize Your HubSpot Email Campaigns Like This… [Data Snacks]
Product and Design

Track & Visualize Your HubSpot Email Campaigns Like This… [Data Snacks]

Subscribers say they hate it. Businesses love it. The Direct Marketing Associations (DMA) says it’s still the top digital marketing channel in terms of ROI. ...

Author's avatar by John Bonini | Sep 29, 2023
Want More Signups? Track & Optimize Your Sales Funnel Like This Instead [Data Snacks]
Product and Design

Want More Signups? Track & Optimize Your Sales Funnel Like This Instead [Data Snacks]

The traditional view of your sales funnel is broken. When your marketing team is making bets on where to focus growth and optimization efforts, you ...

Author's avatar by John Bonini | Sep 29, 2023
Basecamp’s Journey to 100,000 Paying Customers
Product and Design

Basecamp’s Journey to 100,000 Paying Customers

What if I told you that Basecamp was, sort of, an accident? In 1999, Jason Fried’s design agency, 37Signals, developed an internal tool to solve ...

Author's avatar by John Bonini | Sep 29, 2023
Here’s How We Track & Improve Our Website Conversion Rate [Data Snacks]
Product and Design

Here’s How We Track & Improve Our Website Conversion Rate [Data Snacks]

How do I improve my website conversion rate? What’s the best way to track it? What’s considered a good website conversion rate? At Databox, our ...

Author's avatar by John Bonini | Sep 29, 2023
How to Improve Your Search Position and Rank on Page One of Google [Data Snacks]
Product and Design

How to Improve Your Search Position and Rank on Page One of Google [Data Snacks]

How do I rank on page one of Google? How hard is it to improve my search engine rankings? How do I increase my organic ...

Author's avatar by John Bonini | Sep 29, 2023
Your Business Performance Never Looked Better
Product and Design

Your Business Performance Never Looked Better

What happens when you allow a marketer to create a more consolidated view of performance without needing to manipulate data in spreadsheets or design reports ...

Author's avatar by John Bonini | Sep 29, 2023
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