How much does it cost to acquire a customer on Facebook? Even as ad spend on Facebook continues to climb (after a tumultuous first quarter ...
“We used to create a really visual presentation so the customer understood what we were doing. We didn’t really invest time in analyzing the data ...
When it comes to advertising on Facebook (or let’s be real, online in general) clicks drive everything. Campaign costs. Conversion costs. Acquisition costs. It all ...
A couple of weeks ago, we posted a message to LinkedIn looking for recommendations on the best Facebook Ad agencies. We received a ton of ...
For companies reliant on content marketing as an acquisition channel, backlinks are still one of the most important elements for improving overall visibility. It’s still ...
“Databox is far more interesting to look at compared to a Powerpoint deck or spreadsheet. We can feel that our clients are more in tune ...
Ad spend on Instagram is growing at 4x the rate of Facebook Ads. Crazy, right? Keep in mind that this doesn’t mean ad spend on Facebook ...
There are tons of metrics that marketers track from Google Analytics in order to measure website engagement. Bounce rate. Pageviews. New vs. returning users. Goal ...
“The amount of time that we spend on reporting has been cut by two thirds, I would say. Most of the time we’re spending on ...
“Nothing is consistent when it comes to online marketing. That was one of our pains – when it came to the end of the month, ...
Harvest says that time tracking shouldn’t weigh you down. At Databox, we agree. We’d go even further (and risk sounding super meta) by saying that ...
“I don’t want to wait until the end of the month or the quarter to see these red flags in my client data. Now, I ...
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