Uncategorized

Latest Posts

Blog SEO: A 21-Point Checklist for Optimizing Every Blog Post for Search Engines
Content Marketing

Blog SEO: A 21-Point Checklist for Optimizing Every Blog Post for Search Engines

Sure, ranking well in Google leads to more site traffic, long-term readers, and the chance to nurture them into paying customers. But, are you waiting ...

Author's avatar by Elise Dopson | Feb 14, 2024
How Interius Builds Trust & Improves Client Performance with Databox
Content Marketing

How Interius Builds Trust & Improves Client Performance with Databox

“This is not just about building good dashboards and providing better analytics, but also an important part in building trust with clients. Clients trust us ...

Author's avatar by Victoria Sher | Feb 14, 2024
16 Ways to Improve Your Landing Page Conversion Rates
Content Marketing

16 Ways to Improve Your Landing Page Conversion Rates

You’ve spent hours designing a landing page. You’re pouring cash into PPC ads and email marketing campaigns. But, conversion rates are low. It’s disheartening, right? ...

Author's avatar by Elise Dopson | Feb 14, 2024
Dozens of Proven Email Segmentation Tips for Improving Your Open Rates
Content Marketing

Dozens of Proven Email Segmentation Tips for Improving Your Open Rates

The wrong approach to email segmentation can send you spiraling down a rabbit hole. There are a nearly endless number of ways to segment your ...

Author's avatar by Jessica Greene | Sep 25, 2023
New Integration: Visualize Your Online Store Performance with WooCommerce
Content Marketing

New Integration: Visualize Your Online Store Performance with WooCommerce

Hello there, WooCommerce customers ? Today we’re officially announcing our integration with WooCommerce, which means you can now track and visualize all of your important ...

Author's avatar by John Bonini | Sep 25, 2023
5 Reasons Why Reporting Meetings are Awful (& What to Do Instead)
email marketing

5 Reasons Why Reporting Meetings are Awful (& What to Do Instead)

It’s the end of the month. You’ve just spent the last 30 or so days heads down on the work, executing projects, putting out fires, ...

Author's avatar by John Bonini | Sep 20, 2023
22 Content Marketing Metrics You’re Probably Not Tracking (But Should Be)
email marketing

22 Content Marketing Metrics You’re Probably Not Tracking (But Should Be)

As a content marketer, it’s important to track metrics that prove your efforts are working. But it’s also important to track metrics that help you ...

Author's avatar by Jessica Greene | Sep 20, 2023
26 Different Ways for Writing Search Ad Copy That Gets Clicks
email marketing

26 Different Ways for Writing Search Ad Copy That Gets Clicks

Search ads can launch your business to the top of search results, but if your ad doesn’t inspire clicks and conversions, that page-one placement quickly ...

Author's avatar by Jessica Greene | Sep 20, 2023
Videos vs. Images: Which Drives More Engagement in Facebook Ads?
email marketing

Videos vs. Images: Which Drives More Engagement in Facebook Ads?

62% of marketers find Facebook to be the most important social media channel for their business–yet content organically posted to Facebook Pages only reach about 16% ...

Author's avatar by Elise Dopson | Sep 20, 2023
The Best Tools, Methods, and Metrics for Measuring Content Marketing ROI
Uncategorized

The Best Tools, Methods, and Metrics for Measuring Content Marketing ROI

What makes a piece of content successful, and how can you measure its success? The answer to the first question is one only you (or ...

Author's avatar by Jessica Greene | Dec 10, 2024
The Best Facebook Ad Content for Driving Awareness & Sales
email marketing

The Best Facebook Ad Content for Driving Awareness & Sales

Did you know that 93% of marketers use Facebook advertising regularly? That equates to around 3 million businesses around the world plowing cash into the social media ...

Author's avatar by Elise Dopson | Sep 20, 2023
New Integration: Track Your Email & Marketing Automation KPIs with Klaviyo
email marketing

New Integration: Track Your Email & Marketing Automation KPIs with Klaviyo

Greetings, Klaviyo users ?? Exciting news––we’ve recently launched an integration with Klaviyo, meaning you can now track all of your Klaviyo email + marketing automation ...

Author's avatar by John Bonini | Sep 20, 2023
Subscribe to our newsletter, Move the Needle

Join more than 15,000 leaders who are learning how to make data a competitive advantage.