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The Best Tools, Methods, and Metrics for Measuring Content Marketing ROI
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The Best Tools, Methods, and Metrics for Measuring Content Marketing ROI

What makes a piece of content successful, and how can you measure its success? The answer to the first question is one only you (or ...

Author's avatar by Jessica Greene | Dec 10, 2024

Latest Posts

5 Reasons Why Reporting Meetings are Awful (& What to Do Instead)
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5 Reasons Why Reporting Meetings are Awful (& What to Do Instead)

It’s the end of the month. You’ve just spent the last 30 or so days heads down on the work, executing projects, putting out fires, ...

Author's avatar by John Bonini | Sep 20, 2023
22 Content Marketing Metrics You’re Probably Not Tracking (But Should Be)
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22 Content Marketing Metrics You’re Probably Not Tracking (But Should Be)

As a content marketer, it’s important to track metrics that prove your efforts are working. But it’s also important to track metrics that help you ...

Author's avatar by Jessica Greene | Sep 20, 2023
26 Different Ways for Writing Search Ad Copy That Gets Clicks
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26 Different Ways for Writing Search Ad Copy That Gets Clicks

Search ads can launch your business to the top of search results, but if your ad doesn’t inspire clicks and conversions, that page-one placement quickly ...

Author's avatar by Jessica Greene | Sep 20, 2023
Videos vs. Images: Which Drives More Engagement in Facebook Ads?
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Videos vs. Images: Which Drives More Engagement in Facebook Ads?

62% of marketers find Facebook to be the most important social media channel for their business–yet content organically posted to Facebook Pages only reach about 16% ...

Author's avatar by Elise Dopson | Sep 20, 2023
The Best Tools, Methods, and Metrics for Measuring Content Marketing ROI
Uncategorized

The Best Tools, Methods, and Metrics for Measuring Content Marketing ROI

What makes a piece of content successful, and how can you measure its success? The answer to the first question is one only you (or ...

Author's avatar by Jessica Greene | Dec 10, 2024
The Best Facebook Ad Content for Driving Awareness & Sales
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The Best Facebook Ad Content for Driving Awareness & Sales

Did you know that 93% of marketers use Facebook advertising regularly? That equates to around 3 million businesses around the world plowing cash into the social media ...

Author's avatar by Elise Dopson | Sep 20, 2023
New Integration: Track Your Email & Marketing Automation KPIs with Klaviyo
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New Integration: Track Your Email & Marketing Automation KPIs with Klaviyo

Greetings, Klaviyo users ?? Exciting news––we’ve recently launched an integration with Klaviyo, meaning you can now track all of your Klaviyo email + marketing automation ...

Author's avatar by John Bonini | Sep 20, 2023
How to Use Google Keyword Planner to Research & Target the Right Keywords (According to 30 Marketers)
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How to Use Google Keyword Planner to Research & Target the Right Keywords (According to 30 Marketers)

Nearly three-fourths of marketers always use Google Keyword Planner before launching a Google Ads campaign. Most of the respondents to our latest survey reported that ...

Author's avatar by Jessica Greene | Sep 20, 2023
The 38 Best Content Marketing Tools
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The 38 Best Content Marketing Tools

There are a lot of content marketing tools to choose from, but which are the best? Which content marketing tools make your job easier with ...

Author's avatar by Jessica Greene | Sep 20, 2023
How to Write Facebook Ads That Convert: 21 Expert Tips & Examples
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How to Write Facebook Ads That Convert: 21 Expert Tips & Examples

Organic reach on Facebook may be on life support, but Facebook ads are still a great way to drive traffic and generate conversions. In some ...

Author's avatar by Jessica Greene | Sep 20, 2023
New in Databox: Easily Switch Between Databoards Inside the Designer
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New in Databox: Easily Switch Between Databoards Inside the Designer

You wanted an easier way to switch between all of the Databoards in your account. We listened. Now, our new Databoard Dropdown allows you to ...

Author's avatar by John Bonini | Sep 20, 2023
Live Chat vs. Chatbots: How to Start Effective Conversations (According to 26 Marketers)
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Live Chat vs. Chatbots: How to Start Effective Conversations (According to 26 Marketers)

How do you start a conversation? This is likely not something you consciously think about throughout your daily interactions. Conversations just happen, right? Well, sorta. ...

Author's avatar by Elise Dopson | Sep 20, 2023
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