Improving Performance

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One Channel Rules Them All in B2B Lead Generation [Original Research]
email marketing

One Channel Rules Them All in B2B Lead Generation [Original Research]

If you had to focus your lead generation efforts on a single channel for a full year, which channel would you choose? If you’re like ...

Author's avatar by Jessica Greene | Sep 20, 2023
4 Digital Sales Enablement Tools You Should Implement Right Now
Sales

4 Digital Sales Enablement Tools You Should Implement Right Now

Sales force enablement is the fastest growing function within the sales org today. The CSO Insights 2017 Sales Enablement Optimization Study found that 59.2 percent of organizations ...

Author's avatar by Monika Gotzmann | Sep 29, 2023
How to Do a Digital Marketing Audit Using SEMRush, Google Analytics and Facebook Insights
Sales

How to Do a Digital Marketing Audit Using SEMRush, Google Analytics and Facebook Insights

People have opinions. That’s a fact. When a client approaches our agency, Resolute PR, they typically have opinions about why their marketing is or isn’t ...

Author's avatar by Natalie Cagle | Sep 29, 2023
11 Marketing Reporting Templates Used By Thousands of Companies
Sales

11 Marketing Reporting Templates Used By Thousands of Companies

What are the essential KPIs to track in any marketing reporting template? It’s a question many people have, regardless of job function, within their companies. ...

Author's avatar by Kevin Kononenko | Sep 29, 2023
5 HubSpot Smart Lists for Tracking Your Most Important Inbound Marketing Metrics
Sales

5 HubSpot Smart Lists for Tracking Your Most Important Inbound Marketing Metrics

No two clients are ever the same. Maybe their needs call for a similar strategy—say, content that will help grow their businesses—but that doesn’t mean ...

Author's avatar by Meredith Desousa | Sep 29, 2023
The Essential KPIs for Tracking The Performance of Your Marketing Videos
Sales

The Essential KPIs for Tracking The Performance of Your Marketing Videos

Content attribution is hard work. People consume the content you produce in so many different ways, and across so many different channels, that it’s often ...

Author's avatar by Gabriel Marguglio | Sep 29, 2023
How to Identify Your Most Profitable Digital Marketing Channels
Sales

How to Identify Your Most Profitable Digital Marketing Channels

Things change quickly. Whether it’s an AdWords campaign, a really big email send, or content you’ve invested time into creating, most marketing teams can’t afford ...

Author's avatar by Remington Begg | Sep 29, 2023
12 Marketing Agency Project Management Tools That Create Efficiency
Sales

12 Marketing Agency Project Management Tools That Create Efficiency

Where would you and your team be without a great project management tool? In the 2018 HubSpot Agency Growth Report, 1000+ marketing agencies shared the ...

Author's avatar by Kevin Kononenko | Sep 29, 2023
8 Free SaaS Productivity Apps That Have Changed How I Work
Sales

8 Free SaaS Productivity Apps That Have Changed How I Work

If there is a job to be done, chances are, there’s a SaaS application to help. Project management. CRM. Email. SEO. Content marketing. Cold calling. ...

Author's avatar by Matt Pliszka | Sep 29, 2023
How to Set Marketing Goals That Position Your Clients for Success
Sales

How to Set Marketing Goals That Position Your Clients for Success

Imagine this: Your marketing team has assembled in the conference room. They are stressed and at a loss about not achieving their targets for the ...

Author's avatar by David Miller | Sep 29, 2023
How to Transform Your Blog Articles Into High-Ranking Marketing Videos
Sales

How to Transform Your Blog Articles Into High-Ranking Marketing Videos

There’s one trend digital marketers can no longer ignore: The rapidly growing demand for video content. And it’s not just the demand, customers and readers ...

Author's avatar by Ann Smarty | Sep 29, 2023
A Beginner’s Guide to Mobile Website Optimization
Sales

A Beginner’s Guide to Mobile Website Optimization

What’s your strategy for mobile website optimization? Would you classify your approach as a strategy… or just a series of tactics? Unless you’re a seasoned ...

Author's avatar by Kevin Kononenko | Sep 29, 2023
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