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Articles by Peter Caputa IV

About the author

is CEO of Databox. You can follow him on <a href="https://twitter.com/pc4media">Twitter</a> or connect on <a href="https://www.linkedin.com/in/pc4media">Linkedin</a>.

Latest posts

Stop Presenting Data in the Same Way to Everyone
Product and Design

Stop Presenting Data in the Same Way to Everyone

In every organization, different people need to answer completely different questions from the same data. For instance, CEOs need to make different data-driven decisions than ...

Author's avatar by Peter Caputa IV | Sep 29, 2023
The 5 Sales Every Profitable Agency Masters
Uncategorized

The 5 Sales Every Profitable Agency Masters

“When I grow up, I want to run a low-growth, low-margin business with lots of competition”… said no one ever. But, if you’re running a ...

Author's avatar by Peter Caputa IV | Feb 28, 2018
The Least Expensive Ways To Build A Quality Website on the HubSpot CMS
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The Least Expensive Ways To Build A Quality Website on the HubSpot CMS

The HubSpot Content Management System (CMS) is a popular part of the HubSpot platform, a favorite in our survey of HubSpot’s favorite features. With more ...

Author's avatar by Peter Caputa IV | Jan 19, 2018
9 Strategies IMPACT Used To Scale To $5M+ In Annual Revenue
Uncategorized

9 Strategies IMPACT Used To Scale To $5M+ In Annual Revenue

In 10 years, Bob Ruffolo has gone from a fresh-faced college grad who nobody would hire to the leader of a $5+ million marketing agency. ...

Author's avatar by Peter Caputa IV | Jan 31, 2018
18 Marketing Agency Partner Programs You Should Consider Joining
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18 Marketing Agency Partner Programs You Should Consider Joining

Agency partner programs have been generally regarded as an afterthought until the last 5 years. Not many marketing technology (martech) companies had partner programs back ...

Author's avatar by Peter Caputa IV | Dec 1, 2017
Why Databox’s Agency Partner Program is Free (And How to Join)
Uncategorized

Why Databox’s Agency Partner Program is Free (And How to Join)

I hope my obituary includes, “Helped 100s of thousands of marketing agencies grow revenue and profit margins.” That’s one reason why any agency can become ...

Author's avatar by Peter Caputa IV | Jun 8, 2018
Inbound Marketing Isn’t Working Like it Used To. Here’s What To Do About It.
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Inbound Marketing Isn’t Working Like it Used To. Here’s What To Do About It.

As we approach inbound marketing’s 10-year anniversary, it’s time for you to rethink your slavish allegiance to it. Recently, I had a pretty depressing realization. I ...

Author's avatar by Peter Caputa IV | Aug 1, 2017
7 Reasons to Take This Sales & Marketing Alignment Survey from We Are Marketing
Uncategorized

7 Reasons to Take This Sales & Marketing Alignment Survey from We Are Marketing

Two days ago, I received a survey from my friends at two marketing agencies, MPull and We Are Marketing. It was on one of my favorite topics: ...

Author's avatar by Peter Caputa IV | Jun 23, 2017
Introducing Databox’s First 52 Partners
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Introducing Databox’s First 52 Partners

Partnerships are key to business success – but only when they’re focused on helping mutual customers be successful. Fifteen years ago, in my first startup, ...

Author's avatar by Peter Caputa IV | May 30, 2017
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