Marketing specialist at some company
About the author
writes about marketing, business, and technology for B2B SaaS companies. A former writing instructor and corporate marketer, she uses her subject-matter expertise and desire to educate others as motivation for developing actionable, in-depth, user-focused content.
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If you had to focus your lead generation efforts on a single channel for a full year, which channel would you choose? If you’re like ...
If you wish that more people in your company could—or would—help you create content, you’re not alone. In fact, 87% of the marketers who responded ...
There are seemingly endless ways you can spend time promoting and growing your new online store. But for most e-commerce store owners, trying to tackle ...
Despite all of the talk last year about declining organic reach among social channels, marketers still believe social media is the most effective channel for ...
In the past decade or so, the success of inbound marketing has come largely at the expense of traditional outbound tactics. Inbound marketing has long ...
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