Marketing specialist at some company
About the author
writes about marketing, business, and technology for B2B SaaS companies. A former writing instructor and corporate marketer, she uses her subject-matter expertise and desire to educate others as motivation for developing actionable, in-depth, user-focused content.
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If you feel your videos are underperforming, play rate should be the very first metric you look at. Video play rate measures your ratio of ...
We’ve all seen the statistics that say video conversion rates outperform other marketing content, growing company revenue faster and generating more leads. But what if ...
“If you’re not moving closer to what you want in sales, you probably aren’t doing enough asking.” That’s a quote from Jack Canfield, and it’s ...
Any time we ask for tips on optimizing content for search, our experts recommend updating old blog posts. Updating old blog posts is great for ...
B2B decision makers like to do a lot of research before they start exploring specific solutions. According to research from Google, 90% of B2B decision ...
The best way to nurture leads changes over time. A method that was highly effective two years ago might not work at all today. Algorithms ...
Search engine optimization (SEO) can be overwhelming for beginners, but it doesn’t have to be. When you’re just getting started with SEO, it’s tempting to ...
The wrong approach to email segmentation can send you spiraling down a rabbit hole. There are a nearly endless number of ways to segment your ...
As a content marketer, it’s important to track metrics that prove your efforts are working. But it’s also important to track metrics that help you ...
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