Marketing specialist at some company
About the author
writes about marketing, business, and technology for B2B SaaS companies. A former writing instructor and corporate marketer, she uses her subject-matter expertise and desire to educate others as motivation for developing actionable, in-depth, user-focused content.
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Search ads can launch your business to the top of search results, but if your ad doesn’t inspire clicks and conversions, that page-one placement quickly ...
What makes a piece of content successful, and how can you measure its success? The answer to the first question is one only you (or ...
Nearly three-fourths of marketers always use Google Keyword Planner before launching a Google Ads campaign. Most of the respondents to our latest survey reported that ...
There are a lot of content marketing tools to choose from, but which are the best? Which content marketing tools make your job easier with ...
Organic reach on Facebook may be on life support, but Facebook ads are still a great way to drive traffic and generate conversions. In some ...
If you have a business problem that you need to solve, there’s probably a tool that will solve it. There are dozens—if not hundreds—of tools ...
Despite what you’ve heard, website forms still work. Sure, website chat offers a better alternative for brands to engage in real time, and in many ...
It seems that marketers can’t recommend LinkedIn highly enough when discussing effective channels and strategies for 2019. (See what we did there?) It’s been a ...
It’s time to create a new piece of content. Should you write a blog post, or should you produce a video? If you’re trying to ...
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