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Articles by Elise Dopson

About the author

Elise Dopson is a freelance B2B writer for SaaS and marketing companies. With a focus on data-driven ideas that truly provide value, she helps brands to get noticed online--and drive targeted website visitors that transform into raving fans.

Latest posts

How Do You Accurately Measure the ROI of Content Marketing? 27 Experts Weigh-In
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How Do You Accurately Measure the ROI of Content Marketing? 27 Experts Weigh-In

Are you spending thousands of dollars on a content marketing strategy but are still unsure as to whether your investment is paying off? You’re not ...

Author's avatar by Elise Dopson | Jan 31, 2019
The Shift in Your Content Marketing Mix: 25 Marketers On What’s Changed in 2 Years
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The Shift in Your Content Marketing Mix: 25 Marketers On What’s Changed in 2 Years

Blogging, video, podcasts, infographics, eBooks–there are enough content formats to make any marketers’ head spin. The mix of formats that go into a content strategy ...

Author's avatar by Elise Dopson | Jan 23, 2019
80 of The Best, Easiest-to-Use, and Most Valuable Marketing Tools from 2018
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80 of The Best, Easiest-to-Use, and Most Valuable Marketing Tools from 2018

If you say “I wish there was a tool to help with this!” multiple times in your day-to-day role as a marketer, you’re not alone. Marketers ...

Author's avatar by Elise Dopson | Jan 16, 2019
How to Build A Successful Content Marketing Strategy from Scratch in 2019
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How to Build A Successful Content Marketing Strategy from Scratch in 2019

How many times have you attempted a new content marketing strategy, only to fall behind? In his book 10x Marketing Formula, Garrett Moon says most ...

Author's avatar by Elise Dopson | Jan 10, 2019
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