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Articles by Dann Albright

About the author

Dann is a freelance writer who helps B2B companies reach their audiences more effectively. With an emphasis on organic traffic and conversion, he takes big ideas and turns them into highly practical content that keeps readers hooked.

Latest posts

How to Create Facebook Custom Audiences
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How to Create Facebook Custom Audiences

When it comes to ad targeting, there’s perhaps no platform more powerful than Facebook. The sheer amount of information they have on billions of users ...

Author's avatar by Dann Albright | Aug 8, 2018
6 Strategies Marketers Use to Write High-Converting Email Copy
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6 Strategies Marketers Use to Write High-Converting Email Copy

Nathanial Hawthorne, the famed 19th-century American novelist, once said, “easy reading is damned hard writing.” The same can be said for writing email copy that ...

Author's avatar by Dann Albright | Jul 30, 2018
How to Do Keyword Research & Outrank Your Competitors
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How to Do Keyword Research & Outrank Your Competitors

Targeting the right keywords isn’t easy. In fact, as we found out this week, it’s really complicated. We asked marketers about their best keyword research ...

Author's avatar by Dann Albright | Aug 1, 2018
The Creative Ways Marketers Are Increasing Facebook Organic Reach
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The Creative Ways Marketers Are Increasing Facebook Organic Reach

Has marketing on Facebook become pay-to-play? If you answered ‘yes’, you’re not alone. Over 60% of marketers we surveyed said that Facebook has become pay-to-play, ...

Author's avatar by Dann Albright | Jul 24, 2018
No Ad Budget? Here’s How Marketers Grow Their Audience on Facebook for Free
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No Ad Budget? Here’s How Marketers Grow Their Audience on Facebook for Free

Organic social media marketing has been facing an uphill battle. With algorithm changes, increasing competition, and an emphasis on keeping users from leaving their platforms, ...

Author's avatar by Dann Albright | Jul 19, 2018
Facebook Ads vs. Google Ads: Where is Your Audience Likely to Engage?
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Facebook Ads vs. Google Ads: Where is Your Audience Likely to Engage?

There are few names bigger in the digital advertising space than Google and Facebook. Both platforms give companies access to billions of users and seemingly ...

Author's avatar by Dann Albright | Jul 13, 2018
How to Grow Your Organic Traffic: Dozens of Marketers On What Works
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How to Grow Your Organic Traffic: Dozens of Marketers On What Works

Organic traffic is hugely valuable, and marketers know it. Growing your organic traffic, however, is a bit more nebulous. Everyone wants to get more visitors ...

Author's avatar by Dann Albright | Jul 10, 2018
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