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Articles by Dann Albright

About the author

Dann is a freelance writer who helps B2B companies reach their audiences more effectively. With an emphasis on organic traffic and conversion, he takes big ideas and turns them into highly practical content that keeps readers hooked.

Latest posts

Here’s How to Increase Your Referral Traffic (Tips from 42 Marketers)
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Here’s How to Increase Your Referral Traffic (Tips from 42 Marketers)

74% of marketers say that their company has a deliberate strategy for increasing referral traffic. When we dug into the quantitative data behind our research, ...

Author's avatar by Dann Albright | Oct 19, 2018
15 MailChimp Integrations That Power Users Recommend Most
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15 MailChimp Integrations That Power Users Recommend Most

With 16 million customers, MailChimp has a firm grip on market share when it comes to email service providers (ESP). In fact, it’s not even ...

Author's avatar by Dann Albright | Sep 19, 2018
How to Write Compelling Chatbots That Receive Double-Digit Response Rates
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How to Write Compelling Chatbots That Receive Double-Digit Response Rates

When we first set out to understand how the best marketers are leveraging chatbots, we first wanted to know how they felt about chatbots themselves. ...

Author's avatar by Dann Albright | Sep 13, 2018
42 Paid Marketers Share Strategies for Lowering Your AdWords CPC
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42 Paid Marketers Share Strategies for Lowering Your AdWords CPC

How much does one ad click cost on AdWords? While results will certainly vary depending on the ad, the product, industry, etc., 31% of marketers ...

Author's avatar by Dann Albright | Sep 11, 2018
76 Marketers on How to Reduce Your Website’s Bounce Rate
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76 Marketers on How to Reduce Your Website’s Bounce Rate

When we polled dozens of marketers on their website’s bounce rate, we figured some sort of average would emerge. And while 28% of respondents reported ...

Author's avatar by Dann Albright | Oct 2, 2018
26 Marketers on the Things That Work for Reducing Cart Abandonment
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26 Marketers on the Things That Work for Reducing Cart Abandonment

31% of digital marketers say that shoppers abandon their cart due to friction in the checkout process. Another 27% say that shoppers abandon due to ...

Author's avatar by Dann Albright | Aug 30, 2018
How to Optimize & Improve Your Video Watch Time on YouTube
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How to Optimize & Improve Your Video Watch Time on YouTube

Over 400 hours of content is uploaded to YouTube every minute. That’s 576,000 hours of new content uploaded every single day. (Source) As is the ...

Author's avatar by Dann Albright | Aug 29, 2018
How High-Ranking Marketers Improve Their Website Domain Authority
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How High-Ranking Marketers Improve Their Website Domain Authority

Domain authority–it’s a metric that most marketers and SEOs think about, but one very few have a firm handle on how to influence. Here’s Moz’s ...

Author's avatar by Dann Albright | Aug 23, 2018
34 Email Pros on How They Achieve Above Average Email Open Rates
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34 Email Pros on How They Achieve Above Average Email Open Rates

When it comes to ROI across digital market channels, email is still king. (Source: The Direct Marketing Association.) However, even as the overall ROI remains ...

Author's avatar by Dann Albright | Aug 23, 2018
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