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How We Use Wordable to Eliminate the Irritating Parts of Blogging with WordPress
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How We Use Wordable to Eliminate the Irritating Parts of Blogging with WordPress

I joined Databox to run content marketing about 6 weeks ago. That quickly added complexity to our blogging process. Being the one-man marketing team, I need ...

Author's avatar by Kevin Kononenko | May 16, 2017
The Unsurprising Result of Focusing on Quantity over Quality in Your Blogging
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The Unsurprising Result of Focusing on Quantity over Quality in Your Blogging

I heard a consistent trend after talking to 10 agency leaders at Hubspot’s Partner Day: Measure Results, not Output. When non-marketers do not understand digital ...

Author's avatar by Kevin Kononenko | May 16, 2017
Product Update: Databox’s New Query Builder Pulls Custom Metrics from Advanced Analytics Platforms
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Product Update: Databox’s New Query Builder Pulls Custom Metrics from Advanced Analytics Platforms

The Query Builder is our advanced setup engine that allows you to extract custom metrics, events, goals and data with just a few clicks. A few ...

Author's avatar by Gasper Vidovic | Jun 29, 2017
Marketing Agencies: Is Client Reporting Kicking Your Ass?
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Marketing Agencies: Is Client Reporting Kicking Your Ass?

For the past 4 years, as a member of the HubSpot Agency Partner team, I’ve worked with over 1,000+ very different marketing agencies. Agencies who are ...

Author's avatar by Brian Moseley | Mar 2, 2018
Harvard Business Review Reveals Facebook Likes Are Not as Useful as You Think
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Harvard Business Review Reveals Facebook Likes Are Not as Useful as You Think

Everybody knows the four-step process for driving sales through social media… Step 1: Post mind-blowing content. Step 2: Potential buyers will be curious enough about your ...

Author's avatar by Kevin Kononenko | Apr 19, 2017
7 Successful B2B Instagram Marketing Strategies
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7 Successful B2B Instagram Marketing Strategies

“Different social media platforms are going to work better for different types of brands” is the conventional wisdom. “In general, consumer brands love Instagram, local ...

Author's avatar by Kevin Kononenko | Mar 13, 2018
The HubSpot Analytics Dashboards You’ve Always Wanted
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The HubSpot Analytics Dashboards You’ve Always Wanted

Across the full HubSpot sales and marketing software suite, you can do everything from publish blog posts to close deals. As a by-product of all of ...

Author's avatar by Peter Caputa IV | May 2, 2018
The Secret Formula to a Metric-Busting Blog Article
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The Secret Formula to a Metric-Busting Blog Article

What does it take to make someone or something “successful?” A lot of times in marketing, we confuse success with popularity, and everyone has different ...

Author's avatar by Ramona Sukhraj | Apr 14, 2017
Hard-Earned Facebook Ad ROI Secrets Revealed [Hacks, Process, Checklist, Dashboards, Metrics]
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Hard-Earned Facebook Ad ROI Secrets Revealed [Hacks, Process, Checklist, Dashboards, Metrics]

Facebook is the best thing to happen to online marketing since well, Google. And I’m not the only one who thinks so. Facebook generated $8.81 ...

Author's avatar by Brendon Macdonald | Jul 17, 2017
6 Companies Getting Amazing ROI from Their Unique Email Marketing Strategies
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6 Companies Getting Amazing ROI from Their Unique Email Marketing Strategies

Predictable email marketing strategies aren’t working anymore. Too many companies are simply sending out a newsletter with blog summaries and product updates. Buyers are tuning ...

Author's avatar by Kevin Kononenko | Apr 12, 2017
12 Confusing Google Analytics Terms That Marketers Need to Know
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12 Confusing Google Analytics Terms That Marketers Need to Know

Before you can leverage the extensive measurement capabilities within Google Analytics, you need to understand its complicated vocabulary. Experts have estimated that Google Analytics is ...

Author's avatar by Kevin Kononenko | Apr 24, 2017
A Beginner’s Guide to Historical Blog Post Optimization
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A Beginner’s Guide to Historical Blog Post Optimization

Marketers constantly feel pressure to create something new. We feel like we always need to produce something new to feed the email list, the social ...

Author's avatar by Peter Caputa IV | Apr 6, 2017
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