By trade and experience, I’m a competitive strategy nerd, not a marketing pro. So the idea of “brand” has always seemed to be hand-wavey marketing ...
I think I’m awesome, and here’s why: Well, at least that’s how I feel today. I don’t always feel that way. I’m grateful for the opportunity ...
Believe it or not, holiday time is upon us. And for ecommerce marketers, that means time to prep those green & red display banners, optimize ...
“God, I’d love not to have to dig through 8 f***ing dashboards each day just to know when something important changed.” Sound familiar? That’s what ...
Email marketing has been one of the few constants in my career over the last 14 years. I’ve managed it for a media company; run ...
Most of our team at Databox’s Boston HQ has easy access to the MBTA (Boston’s subway, called the “T”). And yet I’m still the only ...
Quantitative data is absolutely necessary in today’s business world. Gone are the days of “ad men” (as much as I love Jon Hamm) – today’s ...
In my last post I talked about how creating professional development plans for your employees is a key component of being a good manager. But ...
“So what’s your management style?” I get asked this question in almost every interview I conduct. It’s a critical question for many candidates, especially given ...
A lot of people aspire to a role in management. And the most common way to get there is by working your way through the ...
Most executives spend a lot of their time thinking about the strategic and functional aspects of their businesses: product, sales, services, marketing, competitive strategy etc. ...
In today’s fast-paced business environment, becoming a data-driven organization is imperative. The only way to get an edge on business is to stay connected to ...
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