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3 Must-Monitor Metrics on Your Twitter Dashboard
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3 Must-Monitor Metrics on Your Twitter Dashboard

#isanybodyreadingthisoramijustwastingmytimetweeting? Have you ever felt unsure if your efforts on Twitter were really making a dent in the grand scheme of things? I mean, how ...

Author's avatar by Matt Black | Feb 22, 2016
“Just the Facts, Ma’am”
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“Just the Facts, Ma’am”

If there is one trait all competitive activities share, it’s an insistence on accurate measurement. And those who focus on these measurements are the ones ...

Author's avatar by Dave Greten | Feb 18, 2016
Why You Need to (Measurably) Define Success
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Why You Need to (Measurably) Define Success

Think about every date you’ve ever been on. (Scary, I know.) Can you pinpoint why each was successful or not? Can you describe what success ...

Author's avatar by Victoria Lefevers | Mar 11, 2016
Surviving the Digital Divide
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Surviving the Digital Divide

‘Keeping Up With the Joneses’ is an inescapable social construct in 21st century business, especially given how quickly technology changes and digital trends emerge. The ...

Author's avatar by Matt Black | Feb 17, 2016
3 Practical Strategies for Demystifying Data
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3 Practical Strategies for Demystifying Data

Numbers aren’t for everyone. And that’s okay, because let’s face it: we all have our strengths. Working with data – whether that means collecting, cleaning ...

Author's avatar by Matt Black | Mar 11, 2016
Growth Hacking
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Growth Hacking

Most people who have spoken with me for more than 10 minutes on the topic of marketing know I’m not a fan of the terms ...

Author's avatar by Databox | Feb 18, 2016
Why Analytics is Everyone’s Job
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Why Analytics is Everyone’s Job

Each year, businesses spend millions of dollars with external consultants and agencies in an effort to understand how they can improve, grow and ultimately succeed. ...

Author's avatar by Matt Black | Mar 11, 2016
6 Things Guaranteed to Drive Growth for SaaS & Ecommerce
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6 Things Guaranteed to Drive Growth for SaaS & Ecommerce

In 2014 and early 2015, I taught a couple instances of General Assembly’s Digital Marketing course in Sydney, Australia. One of the more popular classes ...

Author's avatar by Databox | Feb 17, 2016
4 productivity tips to start the new year off right
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4 productivity tips to start the new year off right

Anyone who knows me knows that I love lists and organization. Actually, love might be an understatement since I have lists for my lists. Seriously. ...

Author's avatar by Amanda LeVine | Feb 27, 2017
Is data-driven really better?
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Is data-driven really better?

I recently got into a conversation with someone around the merits of gut instinct vs. data-driven decisions. The discussion centered around a conundrum nearly every ...

Author's avatar by Databox | Mar 11, 2016
One more step toward true badass-ery
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One more step toward true badass-ery

At Databox, we believe in making our users feel badass, and a big part of making that happen is carefully listening to candid feedback. So ...

Author's avatar by Amanda LeVine | Feb 22, 2016
What the *%&?! did that mean?
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What the *%&?! did that mean?

It always amazes me when people haven’t heard Mehrabian’s stat that 93% of communication is nonverbal. Now, granted, the statistic has been rightfully challenged over ...

Author's avatar by Victoria Lefevers | Feb 18, 2016
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