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Want More Signups? Track & Optimize Your Sales Funnel Like This Instead [Data Snacks]
Product and Design

Want More Signups? Track & Optimize Your Sales Funnel Like This Instead [Data Snacks]

The traditional view of your sales funnel is broken. When your marketing team is making bets on where to focus growth and optimization efforts, you ...

Author's avatar by John Bonini | Sep 29, 2023
Basecamp’s Journey to 100,000 Paying Customers
Product and Design

Basecamp’s Journey to 100,000 Paying Customers

What if I told you that Basecamp was, sort of, an accident? In 1999, Jason Fried’s design agency, 37Signals, developed an internal tool to solve ...

Author's avatar by John Bonini | Sep 29, 2023
52 Tips to Improve Company Blog Performance
Product and Design

52 Tips to Improve Company Blog Performance

Have you ever felt that business blogging just wasn’t worth the effort? Have you caught yourself saying things like, “Decision-makers in my industry don’t seem ...

Author's avatar by Kevin Kononenko | Sep 29, 2023
Here’s How We Track & Improve Our Website Conversion Rate [Data Snacks]
Product and Design

Here’s How We Track & Improve Our Website Conversion Rate [Data Snacks]

How do I improve my website conversion rate? What’s the best way to track it? What’s considered a good website conversion rate? At Databox, our ...

Author's avatar by John Bonini | Sep 29, 2023
How to Improve Your Search Position and Rank on Page One of Google [Data Snacks]
Product and Design

How to Improve Your Search Position and Rank on Page One of Google [Data Snacks]

How do I rank on page one of Google? How hard is it to improve my search engine rankings? How do I increase my organic ...

Author's avatar by John Bonini | Sep 29, 2023
4 Fixable Marketing Agency Challenges <br> [2018 HubSpot Agency Study]
Product and Design

4 Fixable Marketing Agency Challenges
[2018 HubSpot Agency Study]

HubSpot recently released the results from their annual survey on obstacles that prevent agencies from growing. In their 2018 Agency Growth Report, they sampled over 1,000 ...

Author's avatar by Kevin Kononenko | Sep 29, 2023
3 Simple Steps To Use Data And Analytics To Drive More Revenue
Product and Design

3 Simple Steps To Use Data And Analytics To Drive More Revenue

As a marketer and a parent of two kids under four years old, my days and nights are filled with analyzing data to find the ...

Author's avatar by Cassandra Clemens | Sep 29, 2023
11 Marketing KPI Reports with Industry-Specific Benchmarks
Product and Design

11 Marketing KPI Reports with Industry-Specific Benchmarks

“How do our marketing KPIs compare to others in our industry?” You have probably heard this question repeatedly from a concerned boss or skeptical client. Fortunately, there is plenty ...

Author's avatar by Kevin Kononenko | Sep 29, 2023
So You Missed Your Marketing Goals—Here’s What to Do Next
Product and Design

So You Missed Your Marketing Goals—Here’s What to Do Next

Ah, goals. Nothing gets us marketers and salespeople going like some rock solid, S.M.A.R.T. goals to kick us off in the right direction as our days ...

Author's avatar by Stephanie Tran | Sep 29, 2023
Your Business Performance Never Looked Better
Product and Design

Your Business Performance Never Looked Better

What happens when you allow a marketer to create a more consolidated view of performance without needing to manipulate data in spreadsheets or design reports ...

Author's avatar by John Bonini | Sep 29, 2023
Wistia’s Long, Steady, Overnight Success Story
Product and Design

Wistia’s Long, Steady, Overnight Success Story

Chris Savage figured $60k would be enough. After he and his cofounder, Brendan Schwartz, founded and launched Wistia in 2006, their initial aspirations were quite ...

Author's avatar by John Bonini | Sep 29, 2023
How To Track Your WordPress Post Metrics by Author and Publish Date in Google Analytics
Product and Design

How To Track Your WordPress Post Metrics by Author and Publish Date in Google Analytics

If you use Google Analytics to measure your content marketing, you have probably noticed that it does not offer two valuable dimensions for analyzing your ...

Author's avatar by Kevin Kononenko | Sep 29, 2023
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