About the author
Laura MacPherson is a freelance copywriter who helps tech and software companies engage their audiences and communicate their unique value. She's a nerd who loves learning, but she balances her bookishness with a hiking addiction.
Email is a vital part of nearly every marketer’s strategy. Fifty-nine percent of respondents to the just-released 2018 edition of Campaign Monitor’s Email Marketing Industry ...
Opens and clicks are essential metrics, but they’re not enough to give you the full picture of how your email marketing is performing. Other important ...
Facebook’s massive user base and precise ad targeting options make it an attractive platform for marketers. We recently covered four ways to use Facebook’s ad ...
When it comes to targeting a specific audience and/or market, there are few (if any) platforms more powerful than Facebook. Facebook offers serious potential for ...
It’s an obvious fact: if your subject line doesn’t capture people’s interest, your email won’t get read. If you’re responsible for writing subject lines, you’re ...
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