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Articles by Kevin Kononenko

About the author

Growth Marketer @ Databox. Making it easy for marketers to tell the story of their success. Everton FC supporter. Startup guy.

Latest posts

How Bluleadz Increased Sales Qualified Leads for Clients by 20%
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How Bluleadz Increased Sales Qualified Leads for Clients by 20%

“I don’t want to wait until the end of the month or the quarter to see these red flags in my client data. Now, I ...

Author's avatar by Kevin Kononenko | Sep 28, 2018
10 Marketing KPIs That Will Predict Your Team’s Success
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10 Marketing KPIs That Will Predict Your Team’s Success

How do you measure the success of your marketing team? According to the Winterberry Group, the average marketing team uses 12 distinct tools in their ...

Author's avatar by Kevin Kononenko | Sep 19, 2018
The Psychology of Sales Enablement (INBOUND 18 Session)
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The Psychology of Sales Enablement (INBOUND 18 Session)

You might expect that “sales enablement” begins during the sales process. You know, due to the name. But, Amber Kemmis from SmartBug Media, a HubSpot ...

Author's avatar by Kevin Kononenko | Sep 13, 2018
7 Steps to Creating Contagious Content (INBOUND 18 Session)
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7 Steps to Creating Contagious Content (INBOUND 18 Session)

In case you haven’t already heard of him, Marcus Sheridan is a living legend within the inbound marketing community. His story has been shared over ...

Author's avatar by Kevin Kononenko | Sep 13, 2018
How To Avoid Analysis Paralysis (INBOUND 18 Session)
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How To Avoid Analysis Paralysis (INBOUND 18 Session)

10 years ago, digital marketers were deprived of useful data. Unlike today, there was no suite of tools that allowed them to track every visit ...

Author's avatar by Kevin Kononenko | Sep 13, 2018
How To Close Deals Faster at Your Agency (INBOUND 18 Session)
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How To Close Deals Faster at Your Agency (INBOUND 18 Session)

Karl Sakas started off his INBOUND talk with a painful story about one of his current clients, Christine. Christine was talking to a prospect that ...

Author's avatar by Kevin Kononenko | Sep 13, 2018
What is a KPI?
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What is a KPI?

You’re a first-time CEO trying to run a company with multiple departments, like sales, marketing, customer support, engineering and finance. There’s no way you can ...

Author's avatar by Kevin Kononenko | Aug 21, 2018
How to Use OKRs to Set, Track, and Hit Your Quarterly Goals
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How to Use OKRs to Set, Track, and Hit Your Quarterly Goals

When you wake up in the morning, what story do you tell yourself about the purpose of your work? Is it something along the lines ...

Author's avatar by Kevin Kononenko | Aug 1, 2018
The 10 Facebook Metrics That Every Marketer is Tracking [Original Data]
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The 10 Facebook Metrics That Every Marketer is Tracking [Original Data]

This data was sourced from just over 25,000 Datablocks used to track Facebook metrics in Databox. (What is a Datablock?) According to a study by ...

Author's avatar by Kevin Kononenko | Jul 16, 2018
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