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Articles by Eddie Shleyner

About the author

Eddie Shleyner is a direct response copywriter, content marketer, and the founder of VeryGoodCopy.com, where he publishes content about the art and science of written persuasion.

Latest posts

The 8 Most Important Factors When Buying Software (According to Marketers)
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The 8 Most Important Factors When Buying Software (According to Marketers)

What do you look for when buying software? It’s probably a combination of things… After polling dozens of marketing decision-makers, we learned that there’s no ...

Author's avatar by Eddie Shleyner | Nov 5, 2018
Forms vs. Website Chat–Which One Generates More Leads?
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Forms vs. Website Chat–Which One Generates More Leads?

No leads, no sales. You know this. And it’s why you work to drive traffic to your website — to identify and compel visitors who ...

Author's avatar by Eddie Shleyner | Jul 27, 2018
Marketing Agencies Share 3 Biggest Recruiting & Hiring Challenges [NEW DATA]
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Marketing Agencies Share 3 Biggest Recruiting & Hiring Challenges [NEW DATA]

Only 14% of marketing agencies say they’re “great” at onboarding new hires. [Tweet this stat.] Last month, Databox and Tettra decided to team up on ...

Author's avatar by Eddie Shleyner | Jul 17, 2018
HTML vs. Plain Text Emails: Which Do Marketers Send Most? (And Why?)
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HTML vs. Plain Text Emails: Which Do Marketers Send Most? (And Why?)

Marketers send two types of emails: HTML and Plain Text. HTML stands for HyperText Markup Language. It’s code. HTML emails are dressed up. They’re nicely ...

Author's avatar by Eddie Shleyner | Jul 10, 2018
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