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AdWords is an advertising service by Google for businesses wanting to display ads on Google and throughout its advertising network.

Databox will give you the power to combine data from multiple sources into a single report, to help you make the right decisions for your business.

Category:Marketing Vendor URL:google.com/adwords

Available KPIs: Clicks, Impressions, Click-through-rate (CTR), Conversions, Conversion rate, Average position, All conversions, View-through conversion, Average Cost per Click (CPC), Cost, Cost per Conversion.

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Recommended Google Ads KPIs

Avg. CPM (Performance Max)

Conversion value (Performance Max)

View-through conv. (Performance Max)

Cost (Performance Max)

Interactions (Performance Max)

Clicks by Device (Performance Max)

Impressions (Performance Max)

CTR (Performance Max)

Cost / conv. (Performance Max)

Conversions (Performance Max)

Clicks (Performance Max)

Account Overview

Impressions by Campaign

CTR by Campaign

CTR by Ad Group

Cost / Conversion

Impressions by Keyword

Impressions by Ad Group

Clicks by Campaign

All Conversions

Clicks by Keyword

Cost by Campaign

Conversions by Campaign

Avg. CPC by Campaign

Cost / Conversion by Campaign

Conversions / Conversion Rate

All Conversions by Campaign

Conversion Rate by Campaign

Conversions by Keyword

Cost by Keyword

Campaigns Overview

Clicks by Ad Group

Ad Group Overview

Keyword Overview

View-through Conversion by Ad Group

Cost by Ad Group

Avg. CPC by Ad Group

Conversions by Ad Group

All conversions by Ad Group

Cost / Conversion by Ad Group

Conversion Value by Ad Group

View-through Conversion by Keyword

Cost / Conversion by Keyword

All conversions by Keyword

Avg. CPC by Keyword

Conversion Rate by Keyword

Conversion Value by Keyword

View-through Conversion by Campaign

Conversion Value by Campaign

Conversion Rate by Ad Group

Conversions by Campaign by Conversion Action

Conversion Rate

Conversions by Conversion Action

View-trough Conversions

Conversion Value

Impressions (Top %) by Campaign

Impressions (Top %) by Ad Group

Impressions (Top %) by Keyword

Impressions (Absolute Top %) by Campaign

Impressions (Absolute Top %) by Ad Group

Impressions (Absolute Top %) by Keyword

Avg. CPC (Performance Max)

Cost by Account

Clicks by Device

Impressions by Ad

Interactions by Ad

Avg. CPC by Campaign

Avg. CPM by Campaign

Avg. Cost by Campaign

Conversion Rate (Performance Max)

Cost Per Conversion Trend

Cost Per Conversion

Costs per Conversion by Campaign Trend

Costs per Conversion by Campaign

ROAS (All Conv. Value/Cost)

ROAS (All Conv. Value/Cost) by Campaign

ROAS (All Conv. Value/Cost) by Ad Group

All conv. value/click

All conv. value/click by Campaign

All conv. value/click by Ad Group

ROAS (Performance Max)

Additional Custom metrics are available with the use of Databox Metric Builder.

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GoogleAdwords metrics and KPI visualization in Databox native mobile app

All your KPIs on Mobile

Start your day with a Scorecard. Delivered right to your phone, your daily scorecard ensures you start the day in the know.
Be the first to know. Get a heads up when something important changes suddenly or when trends are emerging.
Take actions. Annotate and share with your team to make sure you’re all on the same page.

Focus on metrics that matter

In sight. Display your key data in your office, on a wall, or in a meeting room.
Rally your team. Get everyone focused on the metrics that matter.

GoogleAdwords metrics and KPI visualization on Databox big screen dashboard

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