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Marketing Overview Dashboard Template (HubSpot & Google Analytic 4)

Template created by Databox Databox
Accessing to the most recent data is essential in marketing, and with our Marketing Overview (HubSpot & Google Analytics 4) dashboard template, you always have first-row seats. This Dashboard is tailored for SEO, PPC, Social Media, Content Marketing, Lead Generation, and Web Analytics. To ensure seamless marketing monitoring, it accurately captures vital business metrics, including Email Open Rates, Session Durations, Bounce Rates, and much more.

Uses one-click integrations:

  • Google Analytics 4 Google Analytics 4
  • HubSpot Marketing HubSpot Marketing

If you don't use Google Analytics 4 or HubSpot Marketing, you can pull data from any of our 100+ one-click, native integrations or from spreadsheets, databases and other APIs.

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What you’ll learn from this Marketing Overview (HubSpot & Google Analytic 4) Dashboard Template:

Connect your Hubspot Marketing, and Google Analytics 4 accounts and learn:

  • How good is your overall marketing performance? Keep a close eye on you marketing performance KPIs to ensure your business growth. By tracking sessions, contacts, New MQLs, New SQLs, bounce rate and more, in real time, you will be able to make changes in your strategy on the go when you see any of them trending down.
  • How many blog post views did you get last month? View the total number of views for all blog posts over time and see how it measures up to your set goal.
  • How can you monitor your sessions in real time? Track the number of sessions your website is getting on a regular basis. By comparing this number to previous periods, you can gain more insights and take appropriate steps to ensure that it continues to go up rather than stagnate or decline.
  • Are your emails performing well? Keep track of your email marketing performance KPIs like sent, open open rate and more. This will help you decide if there is a need to change you sending strategy or copy to see this numbers trend up more.

What else can you track and visualize with our deep integration with Hubspot Marketing and GA4? 

When it comes to attributing your to traffic and conversions, almost anything:

  • Impressions, clicks, and conversions
  • Cost analysis
  • Purchase paths of your users
  • Conversion analysis
  • Paid advertising
  • Monitor audience growth over time

There are numerous metrics and metric combinations you can track using Hubspot Marketing and GA4. In Databox, you can quickly visualize dozens of Hubspot Marketing and GA4 metrics in a variety of ways.

Read more about Databox’s Google Analytics 4 and Hubspot Marketing integrations.

HubSpot Marketing HubSpot Marketing metrics included in this template
  • Emails Unique Clicked

    The Emails Clicked metric measures the number of times recipients clicked on links within an email campaign, indicating engagement and interest.

  • Emails Sent

    Emails Sent is a metric in HubSpot that tracks the total number of emails that have been sent from your account to your contacts or lists within a specific time period.

  • Email Click Rate
  • Email Open Rate
  • Landing Page Submissions

    Landing Page Submissions metric measures the number of times visitors complete a form or register for an offer on a landing page, helping to measure lead generation effectiveness.

  • New MQLs

    The New MQLs metric measures the number of new Marketing Qualified Leads generated within a specified time frame.

  • New SQLs

    New SQLs (Sales Qualified Leads) is a metric used to track the number of leads who have been identified as having a higher likelihood of becoming a customer and have been passed on to the sales team for follow-up in a given time period.

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Explore all of Databox's functionalities:

Customize this dashboard with Databox

Sometimes, you'll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to include different metrics, add metrics from different sources, etc., you can do so by using Databox's Dashboard Designer.

The Designer allows you to easily drag-and-drop metrics and visualizations from any data source right into your dashboard.

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